Thursday, November 18, 2010

Quarantined since 1933

This design was out of the blue. I was inspired by seeing other clothing line’s and entrepreneur’s success. The base concept of this design was to emphasize on the whole ISOLATED name. Team ISO is for individuals who are different. They stand out, so either they’re shunned or loved. And remaining that same individual is the epitome of ISO. I Stand Out is the motto.

So the whole quarantine concept was to show an example of individuals who weren’t accepted for their individuality. In 1933, the Holocaust Jews were massacred and quarantined because they were different. The German Nazis knew what a Jew looked like by a quick glimpse, they stood out. Jews stuck to what they knew and remained with their same individuality.

Hopefully you guys understood the whole meaning and concept of this design and I executed it all properly. ISO is about letting your inner self show and whether they like it or not, you wear it with pride. One Up





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